Internet Geek Terminology – bounce rate
By · CommentsEarning online income – be it as a publisher, blogger, Internet provider, or affiliate means needing industry knowledge (just as in any other career or business).
I spend a lot of time speaking with new affiliates and bloggers hoping to earn ad revenue on their blogs and as a result I decided to focus some of my posts on the “Internet terminology’ every publisher (and blogger) needs.
Today ’s Internet Geek Terminology choice is:
BOUNCE RATE
Where you will see this term ? In your traffic stats .
What is it ? This is a term of measurement that defines the percentage of initial visitors to your website (or blog) who ‘bounce’ away from your site instead of clicking through to a second page within your site.
Example A
Susie lands on your website and sees a second blog post (or page) that she likes – she clicks another blog post to open it and read. Susie is NOT a bouncer 
Example B
George lands on your newest blog post and starts reading – George sees a banner for hot girls in your side bar and clicks it. George goes to look at hot girls (and to download spy-ware and Trojans to his site.) George IS a bouncer. (Of course you don’t have those banners on your site it was just a hypothetical example.
What are other ways a person can ‘bounce’ off their initial visit ?
A visitor can bounce by:
- Typing a new url into their browser.
- Clicking a link on your page to a different website
- Closing the browser window or tab
- The session timing out (inactivity)
So how to you determine your blogs bounce rate ?
Bounce Rate = Total Number of Visits Viewing Only One Page / Total Number of Visits`
What is a good bounce rate?
Pick a card, because it’s not a black and white answer. You have to KNOW the purpose of every page to determine what a good bounce rate is for any page. If you PURPOSE is to get a visitor to click through to an affiliate offer or ad then you want a high bounce rate. If the purpose si to engage the user into registering for your site then you want a low rate.
Generally an AVERAGE bounce rate rate is between 45- 60 %.
BlogHer – win your way with JVC
By · CommentsI received a GREAT opportunity by email today fora chance to win one of FOUR free trips to the BlogHer ’10 Conference in New York City on August 6 – 7, 2010. JVC will provide four winners with roundtrip airfare, hotel accommodations and a full registration to this popular event and a JVC HD Everio camera to power their blog with rich high-definition content.
Clipart.com and their decision regarding PayPal
By · Comments
For over six years I have used and recommended clipart.com to many web publishers and bloggers. For personal use, business use, and as an executive of a large Internet Company.
Today I went to renew my membership to discover that the PAYPAL payment option has just ‘disappeared’.
Customer support informed me they were recently purchased by a new company. So here is my advise to this ‘new company’.
1) BEFORE you start making changes you should consult with your long term user base for feedback.
2) In the age of social media there is NO reason to not keep your users up to date on your business decisions or better yet involve them in those decisions. Here are a few ways; a corporate blog, social media accounts, emailing your users.
If you had at least warned me I would have renewed my membership before the change. I was thinking I should launch an all out Social Media frenzy to show you that in today’s Internet age you have really dropped the ball. However, I have decided to be nice and not ask everyone (in the many networks I belong to) to tweet you out.
I will encourage anyone who feels the same way about PayPal not being a payment option to send some ‘feedback’ to clipart.com via their feedback form.
How to sync your Outlook Contacts with Google
By · CommentsI didn’t think syncing my outlook contacts to GMail would be so hard. Apparently google does have a solution in you have business email. However everyday Gmail users have little options for syncing their GMail contacts to outlook.
I really needed a way to sync my outlook contacts (and calendar) synchronized to both Gmail AND my blackberry (with out having to plug my blackberry into my computer).
Here are some ways to sync your outlook with your Google Account:
1) Google Business members can use Google Apps Sync for Microsoft Outlook ($50 per user a year).
2) Blackberry users can sync your BB contacts with outlook contacts (using BB Desktop Manager). THEN use the free Google Sync mobile software, sync your BB contacts with your gmail account. (Requires you to plug your blackberry into your computer.)
3) Companion Link: A variety of sync products including Outlook to Google. $free 14 day trial to make sure it works for you then $39.99 to buy. Reports of doubling contacts and extensive time to sync large volume of contacts.
4) Soocial: Soocial is very upfront stating they are a BETA project when it comes to syncing with Outlook.
They clearly list possible conflicts and suggest backing up your contacts before syncing. A few fields will be overwritten. “Are you aware the Outlook client has issues? ONLY DOWNLOAD IF YOU THINK YOU ARE UNAFFECTED OR YOU CAN LIVE WITH THE ISSUES.”
Soocial is only for contacts. I am going to test Google Calendar Sync to see if these TWO options together will work for keeping Google updated with both my outlook calendar and outlook contacts. A possible solution to my outlook/google/ blackberry contact syning issues….
Happy Saint Patrick’s Day
By · CommentsI am very much a Jib Jab fan…. And here is my real red headed leprechaun to wish you a Happy Saint Patrick’s Day.
