A study of 13.2 million people conducted by Rapleaf shows that the launch of your social media site needs to target women.

The study shared by business weekly points out that while both men and women use Social media. The women far outpace the men.

“As a result, with the next wave of innovation likely to target women more than men, this gender gap on social networks (and increasingly in all of social media) will only widen. Naturally, male adoption of social media will grow as well. It just won’t keep pace with the expanding engagement among female users.”

Read the article  The Social Media Gender Gap

Rap Leaf Study Statistics on Google’s OpenSocial platform end users and Facebook users

Your marketing plan targeting women online needs to include social media.