I was reading Kaira Sturdivant Roud’s blog  Real you Incorporated this morning and enjoyed her take on why you should be marketing to women in Real Estate;

According to Kaira’s blog;

• Women make or influence 91% of all home buying decisions.
• Women guide 94% of all home-furnishing purchases.
• Two-thirds of real estate agents are women.
• 78% of engaged women say that while they already have furniture, they’ll replace most or all of it when they marry.

I found the later interesting as I have often thought about what I will do if I ever co inhabit with a partner in the future and I don’t think I will bring my ‘past’ into the new home when it comes to general furnishings.

Take a look at her Video and learn about the spending habits of women after they make a home purchase.