A recently released study by Cone suggests that 93% of Americans believe a company should have a social media presence.

Interestingly Americans felt companies should use Social Media to;

- solve my problems (43%)

- solicit feedback (41%)

- develop new ways for consumers to interact with their brand (37%)

- market to consumers (25%)

Social media is a welcome and non intrusive form of ‘discussion’. The study supports my feeling that as companies we need to use social media as a two way vehicle to promote building relationships and rapport with our customers rather then “marketing TO them” .

You can learn more about and see the Cone results by clicking here.