What I am reading today:

Your Only as Good as the Monitoring Tool You Use:
Blending  the Mix: The importance of metrics and evaluating your Social media real time

Ten things you could do better today
Chris Brogan: A great reminder for those of us in the online world.

The Onsite Offsite Debate:
Conversations Matter, Bob Duffy:  “rarely should you establish a program that is focused on one or the other.  Meaning if you’re building a social media program it should include a branded community component, the kind that has your company logo proudly in the upper corner of the page, AND activity where most the people go, where the  logo isn’t on the page.”

My top Social media read of the week is the Onsite OffSite Debate post by Bob Duffy. Which so eloquantly explains what I may have failed to explain  successfully to a client or two Thanks Bob !