I was searching cyberspace for some thoughts on the question; ‘Do I need a blog for my business?’ this evening and I would have to say all of the articles, research, and blog posts I found seemed to point in a general direction of ‘YES’.
Though I like research, I also love it when a simple question can be answered by showing a reader a similar yet different situation they can relate to like this one comparing a Corporate site (web 1.0) to a Corporate Blog (web 2.0)
“Essentially, the ability to forget about your online presence. Once the site is built, everyone gets back to work, no longer worrying about not being able to point to a credible online presence. In other words, the corporate site is like a flag planted on the moon: Yes we have been there, but there is no other signs of life. Many corporate sites don’t even have the ability to capture an interested party’s particulars. So, come and look, but don’t let us know who you are. Seems strange – like what would you think if a stranger just showed up in your office, stared at you for a few minutes and then left?” ~SightLines Consulting
In the age of ‘blackberries and I phones, a static corporate website is nothing more then a glorified business card. How many business cards have you lost in the last two years ?
Your site needs to be dynamic. It needs to have fresh content every day and it needs to have value beyond selling me a product.
Enter WordPress. Need I say more? OK I will. WordPress will help you create not just a corporate blog, but an online presence. More then 75% of Americans are online. More then 60% research purchases online before they make a purchase. So we already know you need a website.
Here are reasons to use WordPress
1) built in SEO
2) user friendly admin
3) open source and free plug and play plugins (modules) allow you to extend your sites features
4) easy to add move and create content on the fly (widgets )
5) social media ready, your wordpress blog provides a place to direct all your new social media contacts
Still not convinced you need a blog and that WordPress is the Blog platform you should be using? Check out these articles:
Thirteen reasons your business needs a blog
Get your WordPress blog started today – Hosting from $4.00 with one click WordPress Installation
