Archive for Affiliate Resources
Internet Geek Terminology – bounce rate
Posted by: | CommentsEarning online income – be it as a publisher, blogger, Internet provider, or affiliate means needing industry knowledge (just as in any other career or business).
I spend a lot of time speaking with new affiliates and bloggers hoping to earn ad revenue on their blogs and as a result I decided to focus some of my posts on the “Internet terminology’ every publisher (and blogger) needs.
Today ’s Internet Geek Terminology choice is:
BOUNCE RATE
Where you will see this term ? In your traffic stats .
What is it ? This is a term of measurement that defines the percentage of initial visitors to your website (or blog) who ‘bounce’ away from your site instead of clicking through to a second page within your site.
Example A
Susie lands on your website and sees a second blog post (or page) that she likes – she clicks another blog post to open it and read. Susie is NOT a bouncer 
Example B
George lands on your newest blog post and starts reading – George sees a banner for hot girls in your side bar and clicks it. George goes to look at hot girls (and to download spy-ware and Trojans to his site.) George IS a bouncer. (Of course you don’t have those banners on your site it was just a hypothetical example.
What are other ways a person can ‘bounce’ off their initial visit ?
A visitor can bounce by:
- Typing a new url into their browser.
- Clicking a link on your page to a different website
- Closing the browser window or tab
- The session timing out (inactivity)
So how to you determine your blogs bounce rate ?
Bounce Rate = Total Number of Visits Viewing Only One Page / Total Number of Visits`
What is a good bounce rate?
Pick a card, because it’s not a black and white answer. You have to KNOW the purpose of every page to determine what a good bounce rate is for any page. If you PURPOSE is to get a visitor to click through to an affiliate offer or ad then you want a high bounce rate. If the purpose si to engage the user into registering for your site then you want a low rate.
Generally an AVERAGE bounce rate rate is between 45- 60 %.
Finally an affiliate solution to track all your programs
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I have to say one of the most exciting affiliate industry developments in 2009 (for me) was some great solutions that allow you to track all of your affiliate campaigns, affiliate network sales, and affiliate stats on your desktop.
Best of all Nifty stats provides you with a FREE solution to track your affiliate commissions and affiliate campaigns. If you run one, or fifty affiliate programs, even 500! Nifty stats will save you time logging onto all of the affiliate networks.
Download a free copy of Nifty Stats today and check it out.
Affiliate Banners Need a Call To Action
Posted by: | CommentsLets look at affiliate banners. Most of us want to monotize our blogs or website publications and affiliate or cpa programs are a great way to do that. Running affiliate banners that stink are a BAD way to ‘attempt’ to monetize your blog.
Take a look at the affiliate banners on your site. Do they have a call to action ?
The 125 banners to the right all have NO call to action. I found these on a blog which is interesting as I often here from bloggers that they won’t run affiliate programs because they don’t earn revenue.
You will find many small affiliate merchants that offer in house affiliate programs do not have hours of experience monitoring large volumes of ad impressions, clicks, and sales that a dedicated affiliate manager has. So their creative goals are usually to brand their business and look great. Or they simply don’t have the expereince to create the banners you need. The same holds true for some graphic artists, they design based on design not sales.
This will NOT help you as an affiliate drive converting (purchasing) visitors through your affiliate links.
I have watched a campaign receiving over 20 000 US only impressions a day go from a click through rate of .05 % to 1.1% simply by changing the creative to include a clear call to action and offer statement.
So how could these banners generate more qualifying clicks ? By including a simple clear call to action such as:
1. Click here
2. Shop Now
3. Buy Now Read More→
Cookie Suprises Valentine’s Day Affiliate Program
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Mom bloggers, parenting websites, website publishers, children’s party, children sites … all a great fit for Cookie Surprises Affiliate program this Valentines day.
If you are searching for affiliate programs to promote for Valentines Day, be sure to register for Cookie Surprises affiliate program.
Her Affiliate Manager will help you with custom creative as needed to successfully promote Cookie Surprise’s Valentine Day Affiliate Campaign.
Cookie Surprises Valentine’s Day Affiliate Program includes;
Fresh New Creative
Animated banners
Dedicated Affiliate Manager to help you create custom articles, creative, and posts.
Key Words for adsense campaigns
If you haven’t yet, be sure to also register as a partner with Her Affiliate Manager.
What’s an IAB creative standard ?
Posted by: | CommentsLearning about online advertising standards is important for any blogger or website publisher hoping to earn revenue through advertising. Just as print advertising publishers have standard ad sizes and requirements, the same applies to online advertising.
Online advertising is not new, though the idea of blogs is relatively new, website publishers have been selling ad space long before the days of WordPress.
Account managers have tracked and monitored ads and know what works so don’t try to invent something that will push the big advertisers away from your website.
The guidelines were updated in November 2009 based on the input of leaders from creative agencies, media agencies, and publishers.
If you are hoping to work with large networks and advertisers you need to be able to support the IAB (Interactive Advertising Bureau)’s Universal Ad Package. The sizes are:
300 x 250 – (Medium Rectangle)
180 x 150 – (Rectangle)
160 x 600 – (Wide Skyscraper)
728 x 90 – (Leaderboard)
Additional sizes can be found on their wesbite however, the sizes above are standard to all large media buys.
When creating your own banners be sure to follow the guidelines. Banners should have a file size of no larger then 40K and animations should be 15 seconds.
Be a great publisher – keep your layout clean and make sure your template or theme accommodates the Universal ad package.
Kay McFarlane is an outsourced affiliate manager specializing in products and services for parents and women. Become a partner at http://www.HerAffiliateManager.com and receive free affiliate coaching and opportunities.
