Her Media » Merchant Resources

Announcing the launch of Affiliate Management Trainers (AMT)

Her Media — Fri, 03 Feb 2012 23:01:25 +0000

All Inclusive Marketing Introduces First Customizable In-House Affiliate Management Training Service for Internet Retailers

All Inclusive Marketing (AIM) is pleased to announce the launch of its sister company, Affiliate Management Trainers (AMT)

February 3, 2012 (FPRC) — All Inclusive Marketing (AIM) is pleased to announce the launch of its sister company, Affiliate Management Trainers (AMT) – a new consulting firm created to fill the need for professional and personalized affiliate management training for internet retailers around the world. Available virtually or in-person, expert trainers provide tailored one-on-one guidance to merchants ranging from teaching fundamentals and refining program strategy to growing an affiliate manager’s skill set to effectively plan, launch and manage a profitable program in-house.

Kicking off with a collection of leading affiliate managers, the team offers over 35 years of industry experience and proven track records of building successful affiliate programs for a variety of clients. Pinnacle Award winner Matt McWilliams, ABestWeb forum moderator Ron Bechdolt, HootSuite affiliate team lead Jaxon Lam, and parenting vertical expert Karrine McFarlane join AMT co-founders Sarah and Iain Bundy, Certified Affiliate Managers and influential industry professionals, in launching this initiative.

Available by phone, Skype, video conference, webinar, or in person, trainers will spend one- on-one time with a company’s affiliate manager or executive team to develop a competitive and successful affiliate marketing program that meets company goals and stands out in this fast growing performance marketing channel. For a full list of services click here.

Furthermore, Sarah V Bundy, CEO of Affiliate Management Trainers (AMT) announced their participation as a featured speaker at the upcoming Online Marketing Summit, the industry’s premier digital marketing event. Produced by UBM TechWeb, this event will take place at the Hilton San Diego Bayfront in San Diego, February 6-10, 2012. For more information visit: http://www.onlinemarketingsummit.com/.

Ms Bunday will be leading a Workshop at 8:30am on February 6th called: Ecommerce Affiliate Marketing for Merchants 101. This workshop will outline all the most essential elements of how to plan, launch and run a successful affiliate marketing program for merchants. It addresses the major issues faced by new merchants coming into the space, as well as industry best practices for communicating with affiliates, negotiating placement of affiliate sites, recruiting “super affiliates” and much more. If you can’t attend the summit visit http://www.affiliatemanagementtrainers.com for more information.

Kim Salvino, Head of Publishers for buy.at US agrees “There is a huge need for highly skilled and experienced affiliate managers guiding in-house program managers and executives in the right direction. If this service was available to me when I was first getting started, I would have saved so much time and increased our sales revenue much faster than trying to figure it out on my own.”

Sarah Bundy, Co-Founder and CEO of AMT explains“We’re here to help merchants better understand the role and responsibilities of their affiliate program and teach them what it takes to be successful in the affiliate marketing world. Our training and consulting is completely customized to meet their needs and reach their target audience. We help merchants develop a solid affiliate strategy that ranges from positioning themselves in the marketplace and choosing competitive commission payouts to helping identify the tools they need to make their program successful.”

The AMT model is designed to educate in-house affiliate managers and ultimately advance the affiliate marketing industry as a whole. Visit affiliatemanagementtrainers.com to learn more.

About Affiliate Management Trainers
Affiliate Management Trainers (AMT) was created to fill the need for professional and personalized affiliate management training for internet retailers around the world.Our team of leading affiliate managers offers over 35 years of industry experience and proven trackrecords of building successful affiliate programs for clients of all sizes. Whether your company is new to the affiliate channel or looking for a fresh perspective, this hand selected group of professionals can teach you the fundamentals, refine your strategy, and grow your skill set to develop a successful in- house affiliate marketing program that produces solid results.

For press inquiries, please contact:
Ainsley Barlow
All Inclusive Marketing Inc.
Ainsley@allinclusivemarketing.com
(604) 560 2542

For more information contact Ainsley Barlow of All Inclusive Marketing Inc. (http://allinclusivemarketing.com)
(604) 560 2542

List of Product Data Feed services

Her Media — Tue, 27 Dec 2011 21:14:48 +0000

Every affiliate merchant should ensure they have listed their product data feed on the following services. Keeping an up to date product data feed and providing your affiliate partners with access through third party product data feed services is vital to the success of product based affiliate programs.

Here is a list of product data feed services for merchants:

Pop Shops free

DataFeedr free

Sell Fire free

DataFeed File free

Golden Can (fee based)

Feed Share (fee based)

Why Do Affiliate Managers Exist

Her Media — Wed, 23 Nov 2011 18:50:07 +0000

Greg Hoffman OPM extraordinaire created this tongue in cheek video that explains why affiliate managers exists.

Why Do Affiliate Managers Exist?
by: akagorilla

Affiliate Managers exist to help optimize affiliate sales by creating better relationships between affiliate merchants and affiliate partners. How they do that would justify another video.

Managing multiple social media accounts

Her Media — Thu, 07 Jan 2010 17:27:39 +0000

I received a note from the CEO of Postling (David Lifson) this morning via Linked In, inviting me to check out Postling as a means to manage my multiple Social Media accounts. At a quick glance Postling appears to be similar to Ping FM. The concept of Postling was born in June 2009 and the service is relatively new.

P{ostling is incredibly user friendly. The service is designed for those of us who may not be techy geeks but need a way to save the time of having to log onto five or more social media sites each day. The dashboard is clean and easy to navigate.

Postling allows you to;

update your social media ‘statuses’
create a Blog Post
upload an Image
or share a link.

These are the four main actions of managing a Social Media account and for a small business owner really the only tools you need to jump into Social Media.

At this time Postling only allows you to link up the following Social Media accounts:
Facebook
Twitter
Blogs
Wordpress
Blogger
Tumblr
Typepad
Squarespace
Drupal
Photos
Flickr

I am hoping they will add bitly support and more of the social media networks I use on a regular basis. Especially Linked In (as it is an important network for small business owners), plurk, and indent.ca.

Try managing your social media accounts for free at Postling. Click Here

Before you pay a PR consultant

Her Media — Thu, 10 Dec 2009 22:09:01 +0000

As a blogger (yes, I have a ‘mom blog’) I receive daily ‘PR pitches’ from pr companies whose clients have paid them to promote their service to the Mom Blogger community. I decided to blog this afternoon to express a growing concern I have with PR companies offering their services online to promote a product or service online.

I can not help but wonder how some of these smaller PR firms stay in business. Their email write ups are fine, but they are agreeing to take money from a client whose Internet presence is well – horrid. Step 6 before steps 1-5 are done.

PR is about a clients reputation and sending out news releases to promote a site that looks as though it was created in 1999, does not brand the client in a positive way.

I feel the purpose of hiring New Media PR company is to help a client build their reputation online. A important part of that would be providing the feedback for necessary changes to their online presence before you launch any PR strategies.

Today I received a pitch for a children’s holiday book. The pitch was written and sent by a PR company for authors.

You have to remember that this pitch is being sent to a list of Internet Savvy mom bloggers who understand web 2.0 (they are bloggers!) From the email they are directed to a website that looks like it may have been put together by my 7 year old son in his elementary school computer center (which is NOT an exaggeration.)

I then went to the PR companies site and again saw a site that would have been a candidate for my webinar ‘Is your website a web 1.0 dinosaur’.

So here are some tips for PR people who may not be all that Internet saavy.
Before you start promoting a client online;

1) ensure they have an up to date website. WordPress is free and a well designed SEO business site can be completed for about $500.

2) Ensure your clients are up to date on social media concepts and using social media. $300 US will get them up and launched across over 200 social media sites.

3) Launch your PR strategies to point back to landing page on your clients site -(or your website) specific to the offer you are promoting. Include an online form for more details, a place to download creative, press releases, media tools (including HIGH res images) and your full contact details as the PR rep.

If you need help finding affordable Social media consultants or WordPress Design, please ask me and I will provide you with some names.

But for the love of all things on this planet. PLEASE update your websites and STOP all promotion online until it is done.

Twitter Tool for Bloggers

Her Media — Tue, 24 Nov 2009 17:27:00 +0000

Another handy Twitter tool for bloggers and affiliates. Twit Stamp .

“TwitStamp allows you to use your current Twitter status anywhere – in the form of an image. This means you can post your status on blogs, forums, websites… wherever you want!” -Twit Stamp Website

I stumbled across the Twitter tool while viewing the Attic Girl blog.The service is still in beta and it looks like they are open to feedback.

There are four options: Latest Tweet (as seen in @atticgirls sample), Single, Search (the latest tweet of a search term you select), and Twit Card.

Looks like a great way to display a twitter chat Hash Tag on your blog.

Before you go – Did you know Her Affiliate Manager is looking for new blogger and affiliate partners ? Check it out

Getting Started with Affiliate Management

Her Media — Sat, 28 Feb 2009 19:59:49 +0000

Affiliate programs seem like a win win for most Internet Entrepreneurs but like any great marketing strategy they don’t work without planning. Starting your affiliate program takes time, recruiting affiliates is an ongoing process as is managing the affiliate relationships you already have.

There is a misconception that launching an affiliate program is simple and the results will be immediate. Affiliate and Cost per Action campaigns are a great part of any Internet Entrepreneurs marketing strategies when planned and managed properly.

Have questions about launching an affiliate program, affiliate management, or how to hire an affiliate manager ?

Let us know and we will be happy to have some well known affiliate managers share their inside secrets with you.

Stop by Angela Wills blog to get a free affiliate managers checklist. This basic checklist offers a starting ground for those on a small budget. The WahmCart is a good small budget solution when selecting your affiliate management platform.

The items on her check list should all be a part of your Affiliate programs plan and stratagey. I would suggest creating a time frame plan outlining your goals and objectives as well to ensure you have somethign to measure your results against.

For those who are serious about launching a well managed from start to finish affiliate program take a look at MarketHer’s affiliate management services to learn about Affiliate management in three steps.

The ABC’s of Affiliate Marketing podcast

Her Media — Mon, 28 Jul 2008 20:03:45 +0000

If you are a merchant considering an affiliate program as a part of your marketing program or a publisher considering a way to optimize your revenue potential you won’t want to miss Aunesty Janssen and Shawna Fennell talk about affiliate programs on WSRadio.com ‘s Yahoo Store Power Hour.

According to Aunesty merchants should be ready to spend 20-25% of their revenue on their affiliate program. You will need to know your numbers and your profit management. And expect 6- 12 months before you start seeing results.

Learn what an affiliate program is, how to start one, and how to run your affiliate program.

Click here to listen

This affiliate marketing podcast is like having an affiliate coach in your back pocket. Listen to one of the internet’s top affiliate managers and learn the information you need to know before you launch your affiliate program.