Archive for Tutorials
Internet Geek Terminology – bounce rate
Posted by: | CommentsEarning online income – be it as a publisher, blogger, Internet provider, or affiliate means needing industry knowledge (just as in any other career or business).
I spend a lot of time speaking with new affiliates and bloggers hoping to earn ad revenue on their blogs and as a result I decided to focus some of my posts on the “Internet terminology’ every publisher (and blogger) needs.
Today ’s Internet Geek Terminology choice is:
BOUNCE RATE
Where you will see this term ? In your traffic stats .
What is it ? This is a term of measurement that defines the percentage of initial visitors to your website (or blog) who ‘bounce’ away from your site instead of clicking through to a second page within your site.
Example A
Susie lands on your website and sees a second blog post (or page) that she likes – she clicks another blog post to open it and read. Susie is NOT a bouncer 
Example B
George lands on your newest blog post and starts reading – George sees a banner for hot girls in your side bar and clicks it. George goes to look at hot girls (and to download spy-ware and Trojans to his site.) George IS a bouncer. (Of course you don’t have those banners on your site it was just a hypothetical example.
What are other ways a person can ‘bounce’ off their initial visit ?
A visitor can bounce by:
- Typing a new url into their browser.
- Clicking a link on your page to a different website
- Closing the browser window or tab
- The session timing out (inactivity)
So how to you determine your blogs bounce rate ?
Bounce Rate = Total Number of Visits Viewing Only One Page / Total Number of Visits`
What is a good bounce rate?
Pick a card, because it’s not a black and white answer. You have to KNOW the purpose of every page to determine what a good bounce rate is for any page. If you PURPOSE is to get a visitor to click through to an affiliate offer or ad then you want a high bounce rate. If the purpose si to engage the user into registering for your site then you want a low rate.
Generally an AVERAGE bounce rate rate is between 45- 60 %.
Creating revenue with your blog a comparison
Posted by: | CommentsI was coaching a blogger yesterday evening and we were discussing her revenue goals for her blog. During the conversation a top ‘mom blog’ that reportedly earns over $4000 a month in ad revenue was brought up.
When considering your revenue goals for your blog you need to be realistic about the amount of work involved to get to that revenue goal. The site mentioned in our discussion was started in 2001. That is nine full years of building organic traffic to her site.
Some more info on the blog:
Google PageRank: 6
Alexa Rank: 12,638
Google BackLinks: 7,050
Yahoo BackLinks: 1,337,267
Today’s question for bloggers. Take a top performing blog with a similar audience to yours and compare it to your blog. This should help you set some goals around promoting your blog.
Here are a few handy tools to do so:
1) PopURI
2) Google Trends
3) Market Leap
4) Spy Fu
5) Attention Meter
6) Ranking.com
7) Alexa
Way back Machine - look at the blog over the years.
Youtube on your WordPress Blog
Posted by: | CommentsThe Microsoft Certified Technology Specialist (MCTS) certification is designed to verify your in-depth knowledge in the specific area. To obtain this certification you need to obtain all its related exams including some most important mcts 70-528, Microsoft mcts 70-562 and mcts 70-536 certification exam. Cisco certified network professional validates your abilities to plan, install, configure and troubleshoot converged local and wide area network. The most important CCNP exams include the ccnp 642-825 and ccnp 642-901 exam.
There are two things I am looking for in a WordPress plugin to help me integrate YouTube videos onto the Her Media Social Media and Blogging Blog. (I am beginning to think that my blog’s descriptive title is a tongue twister.)
1.) A player that displays YouTube video easily into any WordPress side bar using a widget AND to any WordPress post or page.
2.) A way to randomly present any of my favourite YouTube video resources to share with readers. So you aren’t seeing the same ‘features’ video each time you stop by.
The YouTube WordPress Plugin I am sharing with you today is Smart YouTube. It’s genius.
A few features I REALLY like:
- Being able to create borders and the players appearance to match your blog
- Ability to stream a playlist from YouTube
- Being able to size the player to fit sidebars
- Being able to display High Def Video
Smart YouTube lists their WordPress plugin’s features as;
- “Embed YouTube videos with ease
- Embed YouTube playlists
- Supports latest high quality video protocols (360p and HD quality 720p)
- Allows full YouTube customization (colors, border, full screen…)
- Supports video deep linking (starting at desired point with &start=time parameter, use &start=num parameter)
- Works on iPod and iPhone
- Provides a sidebar widget for videos as well
- Produces xHTML valid code
- Very fast and light, no extra scripts needed”
Link to WordPress Plugin Directory for Smart YouTube WordPress Plugin
Here is my First Youtube PlayList using the Smart YouTube plugin for WordPress:
httpvp://www.youtube.com/view_play_list?p=CB4D7B9BE30BE60F
It’s a free twitter howto class online!
Posted by: | CommentsJoin HerMedia (aka Karrine) for a free one hour conference call and online class ‘How to get started on Twitter’.
Our free online Twitter how to workshop runs once a month and we are taking names for the March Twitter workshop, though only three spaces are left.
If you are beyond the basics feel free to complete the form and let us know what you need to know about twitter and we just may cover your concerns in a blog post or future class.
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