Her Media is excited to launch our “”Blogging Tips From Bloggers Series. Starting the first week of January learn tips from successful bloggers and get the inside scoop on social media tools ces right from the source, as Her Media interviews bloggers and Internet Company Execs.

Over the next three months be sure to subscribe to our feed to receive a series of interviews with Bloggers and Internet Executives who provide their tips for creating an online presence through blogging and social media networking.

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Continued

There’s a backlash of negative Social media PR heading your way on twitter and mom blogs … directed at who ? Take a look;

In the three minutes it took me imbed the above video 10 more comments on twitter have appeared using the tag ‘ #motrinmoms ‘.

Two things about the Motrin Mom situation are intriguing me at the moment

1) The amazing power of Twitter to reach a large corporation in a VERY short period of time.

It seems Johnson & Johnson is pulling the Motrin ad off their website and out of print. I applaud the twitter moms for understanding the value of social media to get their concern heard by a large Corporation.

2) I am confused how a company known for understanding mothers let the ball drop on this one.

A Johnson & Johnson spokeswoman responded to Mather Harper with comments like; “ I am, myself, a mom of 3 daughters.” and  “we had intended to demonstrate genuine sympathy and appreciation for all that parents do for their babies”.

I was not a baby wearing mom (I stopped when my son was about 5 months). However even I know that a properly fitted and worn sling should not cause back ache. I also recognize  the value of both sling wearing and breastfeeding.

Some Moms may have found this video amusing. However, the majority of mothers I know (baby wearing or not) felt this ad could damage the hard work done to educate mothers on the benefits of baby wearing.

This ad may have been successful if they simply removed the crazy mom mention ( I know as a mom I have my crazy moments - they aren’t my shining ones and really please don’t highlight them;) and replaced it with a website offering tips on how to properly wear your sling to prevent back pain and how Motrin can help you in the mean time.  By promoting the use of slings they could brand their product with the positive instead of branding their product with the negative impacts of a improperly worn sling inadvertably sending out a message that sling wearing causes pain.

I was reading Kaira Sturdivant Roud’s blog  Real you Incorporated this morning and enjoyed her take on why you should be marketing to women in Real Estate;

According to Kaira’s blog;

• Women make or influence 91% of all home buying decisions.
• Women guide 94% of all home-furnishing purchases.
• Two-thirds of real estate agents are women.
• 78% of engaged women say that while they already have furniture, they’ll replace most or all of it when they marry.

I found the later interesting as I have often thought about what I will do if I ever co inhabit with a partner in the future and I don’t think I will bring my ‘past’ into the new home when it comes to general furnishings.

Take a look at her Video and learn about the spending habits of women after they make a home purchase.

A study of 13.2 million people conducted by Rapleaf shows that the launch of your social media site needs to target women.

The study shared by business weekly points out that while both men and women use Social media. The women far outpace the men.

“As a result, with the next wave of innovation likely to target women more than men, this gender gap on social networks (and increasingly in all of social media) will only widen. Naturally, male adoption of social media will grow as well. It just won’t keep pace with the expanding engagement among female users.”

Read the article  The Social Media Gender Gap

Rap Leaf Study Statistics on Google’s OpenSocial platform end users and Facebook users

Your marketing plan targeting women online needs to include social media.

Her Media has launched their Newsletter for bloggers and website publishers.

Subscribe today to receive tips to help you grow, promote, and earn revenue with your blog.

Stop into Twitter TV and check out the Jumping Monkeys show. Megan Morrone and Leo Laporte’s show about raising children in a digital age. Download the mp3 parenting podcast and have a listen.

Are you a geek parent ? I know I am. Check it out ‘Jumping Monkeys‘.