It’s day two of the Ultimate Blog Party 2009, and this evening I spent some time visiting the ‘Dad bloggers’ participating in the blog party. I hear about mom bloggers and how PR  professionals are always trying to reach them.  I wonder how PR and Marketing execs could network with Dad bloggers.

I will have to look into the Dad blogger phenomenon a bit more …

Here are the Dad Bloggers participating in this years Ultimate Blog party who I visited this evening:

Father of the Blog:

Rudy Suarex

Mocha Dad

KhorrDaddy

Maybe next year will see more Dad bloggers ….

I am working on my children’s school parent advisory website (of course its going to be Word Press) and I found this great little plug in;

Post Notification by Moritz Strübe (if you are using WordPress’ plug in uploader search tags for ‘notification’).

As with any emailer, be sure to check with your hosting provider to be sure you are familiar with any limits the place on email sends before using the plug in. Or use the WordPress Mail SMPT plugin.  Our pac website shouldn’t have too many subscribers since the school has less then 300 students so with some adjustments in my settings it appears to be working ok.

If your template supports captcha, you can keep the bots away as well.

Users can then select notifications based on the categories that interest them.

You can also easily customize the email and template pages.

The one feature I hope to see in the future is the ability to create a daily or weekly digest as individual emails will likely become over whelming for subscribers. Keep this in mind. If you are a really active blogger you may want to hold off until they offer a digest option.

I will keep testing this plugin for a few weeks on this one blog and report any bugs I encounter.

If you need help managing this or any other Word Press plugin consider hiring me …

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In the three minutes it took me imbed the above video 10 more comments on twitter have appeared using the tag ‘ #motrinmoms ‘.

Two things about the Motrin Mom situation are intriguing me at the moment

1) The amazing power of Twitter to reach a large corporation in a VERY short period of time.

It seems Johnson & Johnson is pulling the Motrin ad off their website and out of print. I applaud the twitter moms for understanding the value of social media to get their concern heard by a large Corporation.

2) I am confused how a company known for understanding mothers let the ball drop on this one.

A Johnson & Johnson spokeswoman responded to Mather Harper with comments like; “ I am, myself, a mom of 3 daughters.” and  “we had intended to demonstrate genuine sympathy and appreciation for all that parents do for their babies”.

I was not a baby wearing mom (I stopped when my son was about 5 months). However even I know that a properly fitted and worn sling should not cause back ache. I also recognize  the value of both sling wearing and breastfeeding.

Some Moms may have found this video amusing. However, the majority of mothers I know (baby wearing or not) felt this ad could damage the hard work done to educate mothers on the benefits of baby wearing.

This ad may have been successful if they simply removed the crazy mom mention ( I know as a mom I have my crazy moments – they aren’t my shining ones and really please don’t highlight them;) and replaced it with a website offering tips on how to properly wear your sling to prevent back pain and how Motrin can help you in the mean time.  By promoting the use of slings they could brand their product with the positive instead of branding their product with the negative impacts of a improperly worn sling inadvertably sending out a message that sling wearing causes pain.

According to Kaira’s blog;

• Women make or influence 91% of all home buying decisions.
• Women guide 94% of all home-furnishing purchases.
• Two-thirds of real estate agents are women.
• 78% of engaged women say that while they already have furniture, they’ll replace most or all of it when they marry.

I found the later interesting as I have often thought about what I will do if I ever co inhabit with a partner in the future and I don’t think I will bring my ‘past’ into the new home when it comes to general furnishings.

Take a look at her Video and learn about the spending habits of women after they make a home purchase.

The study shared by business weekly points out that while both men and women use Social media. The women far outpace the men.

“As a result, with the next wave of innovation likely to target women more than men, this gender gap on social networks (and increasingly in all of social media) will only widen. Naturally, male adoption of social media will grow as well. It just won’t keep pace with the expanding engagement among female users.”

Read the article  The Social Media Gender Gap

Rap Leaf Study Statistics on Google’s OpenSocial platform end users and Facebook users

Your marketing plan targeting women online needs to include social media.

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Are you a geek parent ? I know I am. Check it out ‘Jumping Monkeys‘.