I thought I would try something different this Sunday afternoon. Every Sunday I ‘attempt’ to catch up on the over 200 blogs I follow through Google Reader and my inbox of Google Alerts. Here are a few of the posts and alerts that caught my attention this morning.

According to Digital Response Internet Marketers are adapting to cater for women. “The internet is one of the key marketing areas where such firms are looking to improve the way they market to women, with an increase in target advertising among the methods being used.”

I would have to say that this is not just true of Reaching Women Online but there is a slow (time to speed it up folks) adaptation by most business’ when it comes to how we market to women.

Britopian the Social media Blog is talking about Disclosure, honesty, and Social Media. It took a while to watch the video (You tube size issue kept it from working for a few days) but was worth waiting for. It is nice to not just read about how to impliment Social media for business I enjoy being able to sneak into these events through video.  Stop by and listen to Andy Sernovitz’s three E’s to disclosure in social media on Michael Brito’s Blog.

No week is complete for me without catching up on Wendy Piersall’s posts. This week she wrote a post featuring 13 inspirational Entrepreneurial Women in Technology.The list included:
- Kelly Anderson
- Blog Her founders Jory Des Jardins, Lisa Stone and Elisa Camahort
Of course Wendy herself should be on the list… So my list would have 14 inspirational women.
Click here for the post.

That is it for my weekly Blog Post favourites !

If you haven’t already … Be sure to add my feed to your Google Reader

Karrine

A recently released study by Cone suggests that 93% of Americans believe a company should have a social media presence.

Interestingly Americans felt companies should use Social Media to;

- solve my problems (43%)

- solicit feedback (41%)

- develop new ways for consumers to interact with their brand (37%)

- market to consumers (25%)

Social media is a welcome and non intrusive form of ‘discussion’. The study supports my feeling that as companies we need to use social media as a two way vehicle to promote building relationships and rapport with our customers rather then “marketing TO them” .

You can learn more about and see the Cone results by clicking here.