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	<title>Her Media</title>
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	<link>http://her-media.com</link>
	<description>Promote Your Brand Online</description>
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		<title>Announcing the launch of  Affiliate Management Trainers (AMT)</title>
		<link>http://her-media.com/2012/02/announcing-the-launch-of-affiliate-management-trainers-amt/</link>
		<comments>http://her-media.com/2012/02/announcing-the-launch-of-affiliate-management-trainers-amt/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 23:01:25 +0000</pubDate>
		<dc:creator>Her Media</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Merchant Resources]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Abestweb]]></category>
		<category><![CDATA[Affiliate Management]]></category>
		<category><![CDATA[Affiliate Manager]]></category>
		<category><![CDATA[Affiliate Managers]]></category>
		<category><![CDATA[Affiliate Marketing Program]]></category>
		<category><![CDATA[Affiliate Team]]></category>
		<category><![CDATA[Company Affiliate]]></category>
		<category><![CDATA[Company Goals]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Expert Trainers]]></category>
		<category><![CDATA[Internet Retailers]]></category>
		<category><![CDATA[Management Trainers]]></category>
		<category><![CDATA[Marketing Channel]]></category>
		<category><![CDATA[Marketing Event]]></category>
		<category><![CDATA[New Consulting]]></category>
		<category><![CDATA[Performance Marketing]]></category>
		<category><![CDATA[Pinnacle Award]]></category>
		<category><![CDATA[Profitable Program]]></category>
		<category><![CDATA[Program Strategy]]></category>
		<category><![CDATA[Successful Affiliate Marketing]]></category>

		<guid isPermaLink="false">http://her-media.com/?p=1761</guid>
		<description><![CDATA[All Inclusive Marketing Introduces First Customizable In-House Affiliate Management Training Service for Internet Retailers All Inclusive Marketing (AIM) is pleased to announce the launch of its sister company, Affiliate Management Trainers (AMT) February 3, 2012 (FPRC) &#8212; All Inclusive Marketing (AIM) is pleased to announce the launch of its sister company, Affiliate Management Trainers (AMT) [...]]]></description>
			<content:encoded><![CDATA[<p>All Inclusive Marketing Introduces First Customizable In-House Affiliate Management Training Service for Internet Retailers</p>
<p>All Inclusive Marketing (AIM) is pleased to announce the launch of its sister company, Affiliate Management Trainers (AMT)</p>
<p>February 3, 2012 (FPRC) &#8212; All Inclusive Marketing (AIM) is pleased to announce the launch of its sister company, Affiliate Management Trainers (AMT) – a new consulting firm created to fill the need for professional and personalized affiliate management training for internet retailers around the world. Available virtually or in-person, expert trainers provide tailored one-on-one guidance to merchants ranging from teaching fundamentals and refining program strategy to growing an affiliate manager’s skill set to effectively plan, launch and manage a profitable program in-house.</p>
<p>Kicking off with a collection of leading affiliate managers, the team offers over 35 years of industry experience and proven track records of building successful affiliate programs for a variety of clients. Pinnacle Award winner Matt McWilliams, ABestWeb forum moderator Ron Bechdolt, HootSuite affiliate team lead Jaxon Lam, and parenting vertical expert Karrine McFarlane join AMT co-founders Sarah and Iain Bundy, Certified Affiliate Managers and influential industry professionals, in launching this initiative.</p>
<p>Available by phone, Skype, video conference, webinar, or in person, trainers will spend one- on-one time with a company’s affiliate manager or executive team to develop a competitive and successful affiliate marketing program that meets company goals and stands out in this fast growing performance marketing channel. For a full list of services click here.</p>
<p>Furthermore, Sarah V Bundy, CEO of Affiliate Management Trainers (AMT) announced their participation as a featured speaker at the upcoming Online Marketing Summit, the industry’s premier digital marketing event.   Produced by UBM TechWeb, this event will take place at the Hilton San Diego Bayfront in San Diego, February 6-10, 2012. For more information visit: http://www.onlinemarketingsummit.com/.</p>
<p>Ms Bunday will be leading a Workshop at 8:30am on February 6th called: Ecommerce Affiliate Marketing for Merchants 101. This workshop will outline all the most essential elements of how to plan, launch and run a successful affiliate marketing program for merchants. It addresses the major issues faced by new merchants coming into the space, as well as industry best practices for communicating with affiliates, negotiating placement of affiliate sites, recruiting &#8220;super affiliates&#8221; and much more. If you can’t attend the summit visit http://www.affiliatemanagementtrainers.com for more information.</p>
<p>Kim Salvino, Head of Publishers for buy.at US agrees “There is a huge need for highly skilled and experienced affiliate managers guiding in-house program managers and executives in the right direction. If this service was available to me when I was first getting started, I would have saved so much time and increased our sales revenue much faster than trying to figure it out on my own.”</p>
<p>Sarah Bundy, Co-Founder and CEO of AMT explains“We’re here to help merchants better understand the role and responsibilities of their affiliate program and teach them what it takes to be successful in the affiliate marketing world. Our training and consulting is completely customized to meet their needs and reach their target audience. We help merchants develop a solid affiliate strategy that ranges from positioning themselves in the marketplace and choosing competitive commission payouts to helping identify the tools they need to make their program successful.”</p>
<p>The AMT model is designed to educate in-house affiliate managers and ultimately advance the affiliate marketing industry as a whole. Visit affiliatemanagementtrainers.com to learn more.</p>
<p>About Affiliate Management Trainers<br />
Affiliate Management Trainers (AMT) was created to fill the need for professional and personalized affiliate management training for internet retailers around the world.Our team of leading affiliate managers offers over 35 years of industry experience and proven trackrecords of building successful affiliate programs for clients of all sizes. Whether your company is new to the affiliate channel or looking for a fresh perspective, this hand selected group of professionals can teach you the fundamentals, refine your strategy, and grow your skill set to develop a successful in- house affiliate marketing program that produces solid results.</p>
<p>For press inquiries, please contact:<br />
Ainsley Barlow<br />
All Inclusive Marketing Inc.<br />
Ainsley@allinclusivemarketing.com<br />
(604) 560 2542</p>
<p>For more information contact Ainsley Barlow of All Inclusive Marketing Inc. (http://allinclusivemarketing.com)<br />
(604) 560 2542 </p>
]]></content:encoded>
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		<title>List of Product Data Feed services</title>
		<link>http://her-media.com/2011/12/list-of-product-datafeed-service/</link>
		<comments>http://her-media.com/2011/12/list-of-product-datafeed-service/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 21:14:48 +0000</pubDate>
		<dc:creator>Her Media</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Merchant Resources]]></category>
		<category><![CDATA[Affiliate Partners]]></category>
		<category><![CDATA[Affiliate Programs]]></category>
		<category><![CDATA[Data Feed]]></category>
		<category><![CDATA[Feed Services]]></category>
		<category><![CDATA[Merchants]]></category>
		<category><![CDATA[Pop Shops]]></category>
		<category><![CDATA[Share Fee]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Third Party]]></category>

		<guid isPermaLink="false">http://her-media.com/?p=1740</guid>
		<description><![CDATA[Every affiliate merchant should ensure they have listed their product data feed on the following services. Keeping an up to date product data feed and providing your affiliate partners with access through third party product data feed services is vital to the success of product based affiliate programs. Here is a list of product data [...]]]></description>
			<content:encoded><![CDATA[<p>Every affiliate merchant should ensure they have listed their product data feed on the following services. Keeping an up to date product data feed and providing your affiliate partners with access through third party product data feed services is vital to the success of product based affiliate programs.</p>
<p>Here is a list of product data feed services for merchants:</p>
<p><a href="http://www.popshops.com/">Pop Shops</a> free</p>
<p><a href="http://www.datafeedr.com">DataFeedr</a> free</p>
<p><a href="http://www.sellfire.com/Merchants">Sell Fire </a> free</p>
<p><a href="http://datafeedfile.com/join_merchant_signup.php">DataFeed File</a> free</p>
<p><a href="http://www.goldencan.com/">Golden Can </a>(fee based)</p>
<p><a href="http://feedshare.com/feedshare-overview.aspx">Feed Share</a> (fee based)</p>
]]></content:encoded>
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		<item>
		<title>Affiliate Christmas Banners</title>
		<link>http://her-media.com/2011/11/affiliate-christmas-banners/</link>
		<comments>http://her-media.com/2011/11/affiliate-christmas-banners/#comments</comments>
		<pubDate>Thu, 24 Nov 2011 22:45:30 +0000</pubDate>
		<dc:creator>Her Media</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Advertising Campaigns]]></category>
		<category><![CDATA[Affiliate]]></category>
		<category><![CDATA[Banner Campaign]]></category>
		<category><![CDATA[Banner Sizes]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Christmas Banners]]></category>
		<category><![CDATA[Commission Junction]]></category>
		<category><![CDATA[Holidays]]></category>
		<category><![CDATA[Rotating Banners]]></category>
		<category><![CDATA[Thanksgiving]]></category>
		<category><![CDATA[Thanksgiving Turkey]]></category>
		<category><![CDATA[Turkey]]></category>

		<guid isPermaLink="false">http://her-media.com/?p=1713</guid>
		<description><![CDATA[With the last of the Thanksgiving turkey underway affiliates are looking towards December advertising campaigns and Kidorable&#8217;s new Seasonal Campaign is perfect for the holidays. Two new rotating seasonal banner sizes were uploaded in Commission Junction today. The 500 by 100 is a custom Her Media size that fits perfect along the bottom of any [...]]]></description>
			<content:encoded><![CDATA[<p>With the last of the Thanksgiving turkey underway affiliates are looking towards December advertising campaigns and Kidorable&#8217;s new <em>Seasonal Campaign</em> is perfect for the holidays.</p>
<p>Two new rotating seasonal banner sizes were uploaded in Commission Junction today. The 500 by 100 is a custom Her Media size that fits perfect along the bottom of any blog post and the second new creative size is a 300 by 250 box ad. The remaining ads will be updated over the weekend.</p>
<p>We have created the rotating banners to help our affiliates. One less task on your to do list. The banners will update according to each new current Kidorable banner campaign.</p>
<p>&nbsp;</p>
<p><img class="size-full wp-image-1714 aligncenter" title="Kidorable Affiliate program" src="http://her-media.com/wp-content/uploads/2011/11/PNG_500_100.png" alt="" width="500" height="100" /></p>
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		<item>
		<title>Why Do Affiliate Managers Exist</title>
		<link>http://her-media.com/2011/11/why-do-affiliate-managers-exist/</link>
		<comments>http://her-media.com/2011/11/why-do-affiliate-managers-exist/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 18:50:07 +0000</pubDate>
		<dc:creator>Her Media</dc:creator>
				<category><![CDATA[Affiliate Resources]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Merchant Resources]]></category>
		<category><![CDATA[Affiliate Managers]]></category>
		<category><![CDATA[Affiliate Merchants]]></category>
		<category><![CDATA[Affiliate Partners]]></category>
		<category><![CDATA[Affiliate Sales]]></category>
		<category><![CDATA[Better Relationships]]></category>
		<category><![CDATA[Greg Hoffman]]></category>
		<category><![CDATA[Opm]]></category>
		<category><![CDATA[Tongue In Cheek]]></category>

		<guid isPermaLink="false">http://her-media.com/?p=1694</guid>
		<description><![CDATA[Greg Hoffman OPM extraordinaire created this tongue in cheek video that explains why affiliate managers exists. Why Do Affiliate Managers Exist? by: akagorilla &#160; Affiliate Managers exist to help optimize affiliate sales by creating better relationships between affiliate merchants and affiliate partners. How they do that would justify another video.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.greghoffmanconsulting.com/">Greg Hoffman OPM</a> extraordinaire created this tongue in cheek video that explains why affiliate managers exists.</p>
<p><a style="font-size: 14px; font-weight: bold;" href="http://www.xtranormal.com/watch/11116117/why-do-affiliate-managers-exist" target="_new">Why Do Affiliate Managers Exist?</a><br />
by: <a href="http://www.xtranormal.com/profile/5352952" target="_new">akagorilla</a></p>
<p>&nbsp;</p>
<p>Affiliate Managers exist to help optimize affiliate sales by creating better relationships between affiliate merchants and affiliate partners. How they do that would justify another video.</p>
]]></content:encoded>
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		<title>Affiliate Training Webinar &#8211; September 2011</title>
		<link>http://her-media.com/2011/07/affiliate-training-webinar-september-2011/</link>
		<comments>http://her-media.com/2011/07/affiliate-training-webinar-september-2011/#comments</comments>
		<pubDate>Mon, 04 Jul 2011 17:31:49 +0000</pubDate>
		<dc:creator>Her Media</dc:creator>
				<category><![CDATA[Affiliate Training]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Company News]]></category>
		<category><![CDATA[Advertisers]]></category>
		<category><![CDATA[Free Affiliate Training]]></category>
		<category><![CDATA[Minute Presentation]]></category>
		<category><![CDATA[Pacific Time]]></category>
		<category><![CDATA[Register]]></category>
		<category><![CDATA[Utc]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://her-media.com/?p=1597</guid>
		<description><![CDATA[September&#8217;s Free Affiliate Training Webinar &#8211; Affiliate Training &#8211; How website design can reduce or increase ad performance 9/15/2011 10:30 AM (UTC-08:00) Pacific Time Click here to register Affiliate or Ad revenue &#8211; either way your ads have to click and convert. Learn some of the basics on how to keep your advertisers happy with [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.anymeeting.com/PIID=E954DE868348"><img class="alignleft size-thumbnail wp-image-1035" style="border: 0pt none; margin: 5px;" title="free affiliate training webinar" src="http://heraffiliate.com/wp-content/uploads/2011/07/webinarimage-150x150.jpg" alt="" width="150" height="150" /></a><em><strong>September&#8217;s Free Affiliate Training Webinar &#8211; </strong></em>Affiliate Training &#8211; How website design can reduce or increase ad performance</p>
<p>9/15/2011 10:30 AM  (UTC-08:00) Pacific Time</p>
<p><a href="  	 http://www.anymeeting.com/PIID=E954DE868348" target="_blank">Click here to register</a></p>
<p>Affiliate or Ad revenue &#8211; either way your ads have to click and convert. Learn some of the basics on how to keep your advertisers happy with higher CTR (Click thru rates)by monetizing your site or blog design for ad performance.</p>
<p>20 minute presentation followed by the opportunity to have your site or blog reviewed.</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<item>
		<title>Affiliate Management Solutions</title>
		<link>http://her-media.com/2011/04/launch-an-affiliate-program/</link>
		<comments>http://her-media.com/2011/04/launch-an-affiliate-program/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 20:12:14 +0000</pubDate>
		<dc:creator>Her Media</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Affiliate Management]]></category>
		<category><![CDATA[Affiliate Networks]]></category>
		<category><![CDATA[Affiliate Program Management]]></category>
		<category><![CDATA[Affiliate Programs]]></category>
		<category><![CDATA[Audience]]></category>
		<category><![CDATA[Commission Junction]]></category>
		<category><![CDATA[Free Consultation]]></category>
		<category><![CDATA[Launch Media]]></category>
		<category><![CDATA[Management Info]]></category>
		<category><![CDATA[Management Services]]></category>
		<category><![CDATA[Management Solution]]></category>
		<category><![CDATA[Management Solutions]]></category>
		<category><![CDATA[Retainer]]></category>
		<category><![CDATA[Service Targets]]></category>
		<category><![CDATA[Small Businesses]]></category>
		<category><![CDATA[That Promote Products]]></category>

		<guid isPermaLink="false">http://her-media.com/?p=1503</guid>
		<description><![CDATA[Ready to launch your affiliate program? Her Media specializes in managing affiliate programs that promote products or services of interest to women. If your product or service targets a primarily female or parent audience we would love to offer you a free consultation. We offer two affiliate management solutions; Full outsourced affiliate program management   [...]]]></description>
			<content:encoded><![CDATA[<h5>Ready to launch your affiliate program?</h5>
<h5><em><strong>Her Media specializes in managing affiliate programs that promote products or services of interest to women</strong></em>. If your product or service targets a primarily female or parent audience we would love to offer you a free consultation.</h5>
<h2><strong>We offer two affiliate management solutions;</strong></h2>
<h5>Full outsourced affiliate program management   <a href="http://her-media.com/affiliate-management-services/full-service-affiliate-management/" target="_blank">more info</a> (from $1350/month)</h5>
<h5>Basic program management solution for small businesses   <a href="http://her-media.com/affiliate-management-services/pt-affiliate-program-management/" target="_blank">more info</a> (from $675/month)</h5>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>Online Book Tour &#8211; Death&#8217;s Sweet Embrace</title>
		<link>http://her-media.com/2011/03/online-book-tour-deaths-sweet-embrace/</link>
		<comments>http://her-media.com/2011/03/online-book-tour-deaths-sweet-embrace/#comments</comments>
		<pubDate>Mon, 21 Mar 2011 21:32:13 +0000</pubDate>
		<dc:creator>Her Media</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Company News]]></category>

		<guid isPermaLink="false">http://her-media.com/?p=1497</guid>
		<description><![CDATA[Her Media Agency has begun planning an online book tour for Death&#8217;s Sweet Embrace written by author Tracey O&#8217;Hara. The book tour will take place April 1 &#8211; May 31 2011 across Internet sites and blogs. You can learn more at Her Media Promotions.]]></description>
			<content:encoded><![CDATA[<p>Her Media Agency has begun planning an online book tour for <span style="text-decoration: underline;">Death&#8217;s Sweet Embrace </span>written by author Tracey O&#8217;Hara.</p>
<p>The book tour will take place April 1 &#8211; May 31 2011 across Internet sites and blogs. You can learn more at <a href="http://hermediapromotions.com/">Her Media Promotions</a>.</p>
<p><object width="480" height="390"><param name="movie" value="http://www.youtube.com/v/zLy5TBcOufw?fs=1&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/zLy5TBcOufw?fs=1&amp;hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="390"></embed></object></p>
]]></content:encoded>
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		<title>Her Media PR and Affiliate Management News</title>
		<link>http://her-media.com/2011/02/her-media-pr-and-affiliate-management-news/</link>
		<comments>http://her-media.com/2011/02/her-media-pr-and-affiliate-management-news/#comments</comments>
		<pubDate>Sat, 26 Feb 2011 20:04:39 +0000</pubDate>
		<dc:creator>Her Media</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://her-media.com/?p=1457</guid>
		<description><![CDATA[Please note that we are redesigning and converting the old her-media resource blog to establish a main corporate site for Her Media Marketing &#38; Design Ltd. You can locate our service sites during our redesign at:  Her Affiliate Manager and Her Media Promotions. Thank you for your understanding.]]></description>
			<content:encoded><![CDATA[<p>Please note that we are redesigning and converting the old her-media resource blog to establish a main corporate site for Her Media Marketing &amp; Design Ltd.</p>
<p>You can locate our service sites during our redesign at:  <a href="http://www.heraffiliatemanager.com">Her Affiliate Manager</a> and <a href="http://www.HerMediaPromotions.com">Her Media Promotions</a>.</p>
<p>Thank you for your understanding.</p>
]]></content:encoded>
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		<title>How to Pitch a Blogger</title>
		<link>http://her-media.com/2011/02/how-to-pitch-a-blogger/</link>
		<comments>http://her-media.com/2011/02/how-to-pitch-a-blogger/#comments</comments>
		<pubDate>Sat, 12 Feb 2011 05:20:42 +0000</pubDate>
		<dc:creator>Her Media</dc:creator>
				<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://her-media.com/?p=1511</guid>
		<description><![CDATA[How to pitch a blogger&#8230; Do not: 1) Send mass emails from a list you purchased. (Bloggers do not like spam.) 2)  Send pitches to bloggers that would not be of interest to their readership. 3) Do not send traditional press releases (keep it short and written for bloggers). 4) Do not send an email [...]]]></description>
			<content:encoded><![CDATA[<p>How to pitch a blogger&#8230;</p>
<p><strong><em>Do not:</em></strong></p>
<p>1) Send mass emails from a list you purchased. (Bloggers do not like spam.)</p>
<p>2)  Send pitches to bloggers that would not be of interest to their readership.</p>
<p>3) Do not send traditional press releases (keep it short and written for bloggers).</p>
<p>4) Do not send an email pitch to a blogger that does not contain your FULL contact details, including phone number.</p>
<p><em><span style="text-decoration: underline;"><strong>Do:</strong></span></em></p>
<p>1) Contact bloggers by researching and visiting each blog <span style="text-decoration: underline;"><strong>or using a reputable service bloggers have opted in to receive.</strong></span> Like Blog Pr Pitch<strong>!</strong><span style="text-decoration: underline;"><strong><br />
</strong></span></p>
<p><strong><span style="text-decoration: underline;">2) Have a tangible OFFER.</span></strong> Product to review or giveaway, a <span style="text-decoration: underline;">uniqu</span>e content idea, offer to write a guest blog post or be interviewed, an offer to purchase advertisements, don&#8217;t just send information about your product. Your pitch needs to have &#8216;an offer&#8217; that will engage bloggers.</p>
<p><strong><span style="text-decoration: underline;">3) Be prepared.</span></strong> Have an email ready to send to bloggers who respond to your pitch that contains EVERYTHING they need ot feature your product; good quality, crisp images, a transparent logo image, special offer (coupons), video links&#8230;</p>
<p style="text-align: center;"><em>How to pitch a blogger &#8211; be professional and personable. </em></p>
<p>Looking to generate some Internet buzz, back links, and discussion about your product or service?  Send your pitch to hundreds of bloggers from just $50 using <a href="http://www.blogprpitch.com">Blog Pr Pitch </a></p>
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		<title>HerMedia Affiliate Management Social Profiles</title>
		<link>http://her-media.com/2011/02/her-media-affiliate-services-social-media-profiles/</link>
		<comments>http://her-media.com/2011/02/her-media-affiliate-services-social-media-profiles/#comments</comments>
		<pubDate>Fri, 11 Feb 2011 11:18:39 +0000</pubDate>
		<dc:creator>Her Media</dc:creator>
				<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://her-media.com/?p=1536</guid>
		<description><![CDATA[You can find Her Media on:]]></description>
			<content:encoded><![CDATA[<p><a href="http://her-media.com/wp-content/uploads/2011/04/social_media.jpg"><br />
</a>You can find Her Media on:</p>
<p><a href="http://www.facebook.com/HerAffiliateManager"><img class="alignnone size-full wp-image-1543" style="border: 0pt none;" title="Affiliate Management on Facebook" src="http://her-media.com/wp-content/uploads/2011/02/facebook.png" alt="Affiliate Management on Facebook" width="250" height="75" /></a></p>
<p><a href="http://www.twitter.com/hermedia"><img class="alignnone size-full wp-image-1544" style="border: 0pt none;" title="affiliate managment on twitter" src="http://her-media.com/wp-content/uploads/2011/02/affiliate_twitter.png" alt="affiliate managment on twitter" width="250" height="75" /></a></p>
]]></content:encoded>
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