I spend a lot of time speaking with new affiliates and bloggers hoping to earn ad revenue on their blogs and as a result I decided to focus some of my posts on the “Internet terminology’ every publisher (and blogger) needs.

Today ’s Internet Geek Terminology choice is:

BOUNCE RATE

Where you will see this term ? In your traffic stats .

What is it ? This is a term of measurement that defines the percentage of initial visitors to your website (or blog) who ‘bounce’ away from your site instead of clicking through to a second page within your site.

Example A

Susie lands on your website and sees a second blog post (or page) that she likes – she clicks another blog post to open it and read. Susie is NOT a bouncer

Example B

George lands on your newest blog post and starts reading – George sees a banner for hot girls in your side bar and clicks it. George goes to look at hot girls (and to download spy-ware and Trojans to his site.) George IS a bouncer. (Of course you don’t have those banners on your site it was just a hypothetical example.

What are other ways a person can  ‘bounce’ off their initial visit ?
A visitor can bounce by:

• Typing a new url into their browser.
• Clicking a link on your page to a different website
• Closing the browser window or tab
• The session timing out (inactivity)

So how to you determine your blogs bounce rate ?

Bounce Rate = Total Number of Visits Viewing Only One Page / Total Number of Visits`

What is a good bounce rate?

Pick a card, because it’s not a black and white answer.  You have to KNOW the purpose of every page to determine what a good bounce rate is for any page. If you PURPOSE is to get a visitor to click through to an affiliate offer or ad then you want a high bounce rate. If the purpose si to engage the user into registering for your site then you want a low rate.

Generally an AVERAGE bounce rate rate is between 45- 60 %.

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Today I went to renew my membership to discover that the PAYPAL payment option has just ‘disappeared’.

Customer support informed me they were recently purchased by a new company. So here is my advise to this ‘new company’.

1) BEFORE you start making changes you should consult with your long term user base for feedback.

2) In the age of social media there is NO reason to not keep your users up to date on your business decisions or better yet involve them in those decisions. Here are a few ways; a corporate blog, social media accounts, emailing your users.

If you had at least warned me I would have renewed my membership before the change.  I was thinking I should launch an all out Social Media frenzy to show you that in today’s Internet age you have really dropped the ball. However, I have decided to be nice and not ask everyone (in the many networks I belong to) to tweet you out.

I will encourage anyone who feels the same way about PayPal not being a payment option to send some ‘feedback’ to clipart.com via their feedback form.

I really needed a way to sync my outlook contacts (and calendar) synchronized to both Gmail AND my blackberry (with out having to plug my blackberry into my computer).

Here are some ways to sync your outlook with your Google Account:

1) Google Business members can use Google Apps Sync for Microsoft Outlook ($50 per user a year).

2) Blackberry users can sync your BB contacts with outlook contacts (using BB Desktop Manager). THEN use the free Google Sync mobile software, sync your BB contacts with your gmail account. (Requires you to plug your blackberry into your computer.)

3) Companion Link: A variety of sync products including Outlook to Google. $free 14 day trial to make sure it works for you then $39.99 to buy. Reports of doubling contacts and extensive time to sync large volume of contacts.

4) Soocial: Soocial is very upfront stating they are a BETA project when it comes to syncing with Outlook.
They clearly list possible conflicts and suggest backing up your contacts before syncing. A few fields will be overwritten. “Are you aware the Outlook client has issues? ONLY DOWNLOAD IF YOU THINK YOU ARE UNAFFECTED OR YOU CAN LIVE WITH THE ISSUES.”

Soocial is only for contacts. I am going to test Google Calendar Sync to see if these TWO options together will work for keeping Google updated with both my outlook calendar and outlook contacts. A possible solution to my outlook/google/ blackberry contact syning issues….

Flippa.com: Sell your website from $19.00 plus 5% ** Top marks for LISTING the sales. You can check to see what website for sale have recently sold, the number of bids and winning bids.

Flogyr Beta – a new site. Sell your website for free.

BuySellWebsite.com: $59 to list your website for sale

GeekVillage.com Forums: $just under $10 to list your site- however there are listings from BUYERS looking for sites as well.

InternetCompanyForSale.com: $39.95 one time until you sell your website (though the views look low)

Webmaster-Talk.com Marketplace:

WebsiteAcquire.com:

WebsiteBroker.com: Looks interesting but no cost clearly listed.

650 Media: Their website states they will buy websites.

Buy Businesses: This site allows website owners to list their websites for sale.

I am going to give Flippa a try. I have listed OrganizedFamilies.com for sale at Flippa. We’ll see how it does.

Working with female demographic companies, I find many are looking for some funky, retro, or unique fonts and Princess fonts is a great free resource.

Princess fonts offers hundreds of free fonts that you can search for alphabetically. My search this morning was for some fun fonts to create a birthday party invitation for my daughter.

Here are two free fonts  I liked -> Just a Dream font & Freebooter font:

Best of all Nifty stats provides  you with a FREE solution to track your affiliate commissions and affiliate campaigns. If you run one, or fifty affiliate programs, even 500! Nifty stats will save you time logging onto all of the affiliate networks.

Download a free copy of Nifty Stats today and check it out.

Click here to get the free twitter icons